A conversation, watching.
A lurker reads everything and says nothing, until something is worth saying. The mark is a speech bubble with two eyes in it: the conversation, looking for the one voice it is missing. Yours.
On cream, for printOn night, where it liveslurkerlurker
Curious, never creepy.
Do
- Keep the eyes looking up and to the right, toward the next conversation.
- Keep the highlight in each eye. It is what makes the mark look alive.
- Give it clear space of a quarter of the bubble’s width on every side.
- Use it at 16px and up. Below that, use the one colour mark.
Don’t
- Add a mouth. The voice belongs to the person, not the mark.
- Put words or icons inside the bubble.
- Close, squint or wink the eyes, or make them look down.
- Recolour the bubble anything but glow, or the one colour.
Night, cream, and one glow.
Lurking happens at night, by the light of a phone. Everything sits on night, type is cream, and glow is the light: the bubble, the buttons, the one word that matters.
One family, with a pulse.
Bricolage Grotesque, from Google Fonts, for everything. Its ink traps and optical sizes give it a voice at 96px and keep it readable at 15px.
Be heard.
Headlines: 800, tracking −3%, sentence case, a full stop.
It listens. It taps you. You speak.
Titles: 700. Body: 400 at 17 to 19px, line height 1.55.
Soft edges, like a bubble.
Buttons and labels are pills. Cards have 24px corners, bands 40px. Nothing square, nothing sharp: Lurker is the friend who tells you where to be, not a dashboard.
Warm, plain, short.
Sounds like
- “This thread is 22 minutes old. You built exactly this.”
- “Your voice, where it can be heard.”
- “Long time lurker, first time poster.”
- Second person. One idea per line. A real number when there is one.
Never sounds like
- “Supercharge your personal brand with AI.”
- “Grow your followers 10x.” Lurker promises nothing it can’t show.
- Hype words: powerful, seamless, game-changing, revolutionary.
- Em dashes. Use a full stop or a comma.